My 4th year of going to the conference has brought a large amount of functional implementations and expansions in the keynote. Werner Vogels, as usual, gives his uncomfortably sweaty keynote around why AWS is the industry leader and how cost effective going all in with AWS is for both startup companies and larger enterprises.
I always take everything Werner says with a grain of salt when it comes to going all in. In his keynote Werner mentioned that GE has become a major partner with AWS and has made a large scale transition to AWS as potentially their primary cloud provider. I was rather shocked that GE has committed to closing all but 4 of it’s brick and mortar data centers to transition to AWS.
I don’t believe it, I think more than likely the transitional contracts involved GE continuing to own their data centers but AWS would designate these data centers as utilized by GE with an implementation of their web and api interfaces so that they can facilitate quicker to market implementations of products. It’s clearly a marketing plow to show to other large scale enterprises that GE has jumped in and you should to. Again, don’t believe everything Werner has to say.
There was the usual startup presentations from Lyft, and Airtime around transitioning monolithic applications to micro-services for smaller companies to be able to effectively grow their teams so that they can own sub-portions of a larger architecture, which is nothing new in the AWS startup business plan.
Of course, AWS is trying to get companies to run their proprietary relational database solution Aurora. Which is another way for them to get you completely on their systems, it’s as if someone at AWS is literally trying to get you to forget they are still a third party vendor and once you are all in they can control the price. Every single AWS rep I’ve ever talked with has pushed Aurora on me, it seems that Werner is no different.
The saving grace from the keynote was the application based load balancing solution, and EBS savings. They are definitely trying to keep you happy by giving the consumer a cost effective solution for existing portions of the architecture, but if they really wanted to save you serious money they would adopt Google’s extended usage discount implementation instead of the annoying reserved instance market methodology.